Mission & Philosophy

Herb's mission centers on transformative change through the power of storytelling. He believes that authentic narratives have the ability to create deep connections and inspire lasting personal growth. His approach goes beyond surface-level motivation, addressing the root causes of stress and overwhelm that modern women face daily.

Understanding that today's women navigate complex challenges—from overwhelming schedules to decision fatigue—Herb focuses on delivering science-backed solutions that work in real life. His philosophy emphasizes substance over trends, providing honest assessments and practical strategies rather than quick fixes.The Happy Life Secrets Platform

Through Happy Life Secrets TV on YouTube and happylifesecrets.net, Herb creates comprehensive content specifically designed for busy women. His feature-style videos combine engaging visual storytelling with well-researched, actionable solutions that viewers can implement immediately.

The platform addresses critical pain points including time scarcity, guilt around self-care, and the challenge of finding reliable information in an oversaturated wellness space.What Sets Herb ApartPersonal Journey & Inspiration

• Audience-First Approach: Every piece of content is created with the specific needs and challenges of busy women in mind
• Science-Backed Solutions: Prioritizes evidence-based strategies over trendy quick fixes
• Honest Communication: Provides balanced perspectives, including both benefits and limitations of recommended approaches
• Deep Understanding: Recognizes the complex motivations and pressures behind women's wellness struggles

Herb's own entrepreneurial journey, marked by both challenges and triumphs, informs his compassionate approach to coaching and content creation. His experiences have shaped his understanding that true transformation requires both inner work and practical strategies.

He draws inspiration from influential figures like Oprah Winfrey, Martha Stewart, and Michelle Obama, recognizing their ability to create platforms that feel both empowering and accessible. This influence is reflected in his commitment to making Happy Life Secrets a space that feels familiar and relatable while delivering transformative content.

Community Impact

Herb's vision extends beyond individual transformation. He's building a community where women connect, support each other, and thrive together. His platform serves as a gathering place for women seeking reliable information, authentic inspiration, and genuine connection in their journey toward personal fulfillment.

Download FREE EBOOK, The Pursuit Of Happiness, Empowering Women for a Joyful Life, by Herb Ammons

Collaborative Partnership

Together with his wife Gladys, a successful public relations entrepreneur and author of "Small Business Playing Big: The Game of Government Contracting," Herb has co-authored motivational content that reflects their shared commitment to inspiring others. 

Their collaborative approach adds depth and authenticity to the Happy Life Secrets brand, demonstrating the power of partnership in both business and personal growth.

Core Values

• Authenticity: Creating genuine connections through honest storytelling
• Empowerment: Providing tools and strategies that create lasting change
• Respect: Honoring the strength, wisdom, and unique journey of every woman
• Community: Building supportive networks that foster growth and connection
• Excellence: Delivering high-quality content that provides real value

Happy Life Secrets delivers reliable information and authentic inspiration for women who deserve both.

Ultimate inspiration and encouragement is his mission.

Download FREE EBOOK, The Pursuit Of Happiness, Empowering Women for a Joyful Life, by Herb Ammons